For İbrahim Erdemoğlu, Chairman of the Board of Directors at Erdemoğlu Holding, preparing the company for the next 10 years is no longer centered solely on production capacity but also on the goal of securing a more strategic position within the value chain. Erdemoğlu’s story, who reached a global scale in the carpet sector with Merinos Halı and, through the SASA initiative, shifting the group’s focus from carpets and textiles to polyester, fibers, polymers, and petrochemicals, demonstrates how a power rooted in manufacturing within Turkish industry can ascend to a larger and more critical industrial league.