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The Role of Father's Advice Given to the Erdemoğlu Family in the Journey from Merinos to SASA


While touring the Merinos factory in Gaziantep, İbrahim Erdemoğlu shared with me two pieces of advice his father, Mehmet Erdemoğlu, left for his children: "Stay away from politics, don't get involved with football." His children followed these two pieces of advice, and they established a family constitution by which they reinvested at least 90% of their earnings. The story, which began with two carpet looms, stretched from Merinos to SASA, and another tradition inherited from their father continued: giving back to society. They built mosques, Alevi community centers, schools, and dormitories…
 
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A Move Towards Foreign Investment by Merinos


Merinos, which accounts for 7% of the world's machine-made carpet production, is going public with a 50% stake held by international investors. This initial public offering by Erdemoğlu Holding, which also owns SASA, will mark a first for the stock market since 2017. This move is expected to generate millions of dollars in foreign currency inflow and make a significant contribution to the Turkish capital markets.
 
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We Have the Opportunity to Become a Petrochemical Hub

Türkiye imports 23 billion dollars worth of petrochemical raw materials annually. Highlighting Türkiye's opportunity to become a hub for petrochemical raw material production, used in many sectors such as textiles, carpets, and automotive, İbrahim Erdemoğlu, Chairman of the Board of Erdemoğlu Holding, remarked, "According to our prediction, Türkiye will assume a leading 'big brother' role in the region."

 
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Industry Reaching Artificial Intelligence

Today, there are no limits to the areas where artificial intelligence can touch industry. Merinos, one of the companies aware of this reality, uses artificial intelligence not as a replacement for human creativity, but as a tool to enhance it.

 
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Erdemoğlu: We Can Make Türkiye the World's Integrated Chemical Hub

• İbrahim Erdemoğlu, Chairman of the Board of Erdemoğlu Holding, remarked that they are conducting negotiations with national and international funds for the 25 billion dollars Yumurtalık refinery and integrated chemical plant, adding that Türkiye, in cooperation with regional countries, could become one of the world's largest integrated chemical industry centers.
 
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Türkiye Will Stop 23 Billion Dollars Worth of Imports with Domestic Production

A partnership to enable oil exploration in Kirkuk, an agreement to bring more oil from Iraq, railway investments related to the Middle Corridor, preparations for the Development Road Project, the New Hejaz Railway Project... While the public sector is focusing on these strategic projects, the private sector is also accelerating petrochemical investments in line with this vision. In this regard, the work of Erdemoğlu Holding (Sasa) in Adana Yumurtalık, which has been under preparation for 8 years, is noteworthy.
 
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Before Starting the 25 Billion dollars worth Investment in Yumurtalık, They Requested a New 10 Million Square Meter Area

During our visit to Gaziantep at the invitation of İbrahim Erdemoğlu, Chairman of the Board of Erdemoğlu Holding, we frequently asked questions about Sasa at the administrative building of Merinos Halı's massive 700,000 square meter facility.

 
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'Polyester Chips' Will Multiply Merinos' Success, with 'Artificial Intelligence' Support, It Will Reach 1 Billion Dollars

While traveling to Gaziantep with a group of colleagues to visit the Merinos facilities at the invitation of İbrahim Erdemoğlu, Chairman of the Board of Erdemoğlu Holding, I looked back at my article based on notes I took during a tour in December 2024:

 
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Merinos Goes Public, Reducing SASA’s Debt-to-Equity Ratio

• Erdemoğlu Holding, which also owns SASA, is taking Merinos, its subsidiary and the world’s largest manufacturer of machine-made carpets, public.
• With its new facility set to come online in October, the company’s annual revenue is expected to reach 1 billion Dollars. A significant portion of the proceeds from the initial public offering, in which two-thirds of the shares will be allocated to international investors, will be used to reduce SASA’s debt leverage.
 
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Merinos Prepares for Initial Public Offering: Over 50 Percent of Shares to Be Allocated to Foreign Investors

• Merinos, one of the world’s largest manufacturers of machine-made carpets and an exporter to more than 70 countries, is continuing its preparations for an initial public offering.
• Company management is aiming for an initial public offering on a scale not seen since 2017, with high interest expected from international investors. More than 50 percent of the offering is planned to be allocated to institutional investors abroad
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Our International Orders Increased by 50%

Erdemoğlu Holding is preparing to take Merinos public. Stating that they are ready to take this step as of the June 2026 financial results, Chairman of Merinos, Mehmet Erdemoğlu said, "The amount of orders we receive from abroad has increased by 50%. We are currently hiring new workers. We are increasing our capacity. We are bringing our idle capacities into operation. Being reliable, being able to produce in high quantities at low cost, and being able to deliver the product on time are becoming increasingly important."
 
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It will Roll Out the Red Carpet for Investors

Turkey is the global leader in the machine-made carpet sector, with a 65 percent market share. In terms of production capacity, Turkey even ranks ahead of China. Gaziantep is the province where machine-made carpets are primarily produced. At the company level, Merinos Halı, a subsidiary of Erdemoğlu Holding, holds the top position in both the Turkish and global machine-made carpet markets, with a market share of approximately 7 percent. The company, which exports to more than 100 countries, is a supplier to the world’s largest retail chains, such as Walmart and IKEA. Ninety percent of the carpets produced at the integrated facility in Gaziantep are exported, while 10 percent are sold in the domestic market. Ninety-two percent of revenue comes from exports.
 
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It Will Extract Ore from Carpets!

Merinos, a major player in the global carpet market, is set to take the industry to a new level with its investments in petrochemicals and plastics. The company, which is also preparing for a listing on Borsa Istanbul, will sell more than half of its shares to foreign investors in the initial public offering.
 
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Merinos, Turkey’s carpet giant expanding into global markets, is counting down to its initial public offering

I was at the Merinos factory in Gaziantep. I toured the production lines with İbrahim Erdemoğlu and Mehmet Erdemoğlu, Chairman of the Board of Directors of Merinos, and discussed the group’s plans for the new period. The most important topic on the agenda was the initial public offering. Their goal is to allocate more than 50 percent of the offering to foreign institutional investors. As the door opens to a new major test for international investors in Turkey’s capital markets following Mavi and Enerjisa, I heard firsthand about the industrial journey that spans from Merinos to SASA, a journey that took the company from 250,000 dollars in revenue to 3 billion dollars.
 
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Will This Carpet Factory Fly Foreign Investors?


This week I visited the world's largest carpet factory, Merinos's facility in Gaziantep. The figures are impressive: an annual production capacity of 80 million square meters. Sales to over 100 countries through retail chains from IKEA to Walmart, with 92% of turnover being exports... Merinos alone produces approximately 7% of the world's machine-made carpets.

 
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Shaping the Future of the Carpet Industry with Artificial Intelligence

As Erdemoğlu Holding, we are proud to announce a strategic collaboration through our Merinos brand that will accelerate the transformation of the carpet industry through artificial intelligence. In partnership with the Center for Tangible Artificial Intelligence and Digitalization (ZEKI) at the Technical University of Berlin (TU Berlin), we are developing next-generation AI solutions that integrate artificial intelligence into carpet design and manufacturing processes.
By combining more than half a century of manufacturing expertise and design excellence with ZEKI's cutting-edge research in Agentic AI, we are developing AI-powered systems that support our employees, improve operational efficiency, accelerate product development, and enhance the creativity of our design teams
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İbrahim Erdemoğlu: Aiming for the Top of the Value Chain

For İbrahim Erdemoğlu, Chairman of the Board of Directors at Erdemoğlu Holding, preparing the company for the next 10 years is no longer centered solely on production capacity but also on the goal of securing a more strategic position within the value chain. Erdemoğlu’s story, who reached a global scale in the carpet sector with Merinos Halı and, through the SASA initiative, shifting the group’s focus from carpets and textiles to polyester, fibers, polymers, and petrochemicals, demonstrates how a power rooted in manufacturing within Turkish industry can ascend to a larger and more critical industrial league.

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Visit from Businessman İbrahim Erdemoğlu to MHP Leader Bahçeli

Chairman of the Board of Directors of Erdemoğlu Holding, Mr. İbrahim Erdemoğlu visited Chairman of MHP, Devlet Bahçeli and assessed the latest situation in the industry and developments in the economy.
 
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700 million lira investment in education and culture from Erdemoğlu Holding

Erdemoğlu Holding will open three schools and a cultural center in Gaziantep and Adıyaman as part of its social investments in terms of education and culture.
 
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SASA Polyester plans to invest $25 billion in the special industrial zone in Adana.

The projects to be implemented in the "SASA Polyester Sanayi AŞ Yumurtalık Special Industrial Zone" in Yumurtalık comprise a polypropylene production facility with an annual capacity of 1.2 million tons, a refinery with a capacity of 13 million tons, and an integrated port.
 
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New Company from SASA Polyester

SASA Polyester has established a new company named "SASA Rafineri A.Ş."
 
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